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Timing is everything. Whether we are making strategic business decisions or the smallest personal choice, we must decide not only what to do, but when to do it. Act too early—or too late—and the results can be disastrous. Based on a 20-year investigation into more than 2,000 timing issues and errors, When presents a single and practical approach for dealing with timing in life and business. Good timing, it has been argued that it is not just a matter of luck, intuition, or past experience—all of which may be unreliable—but a skill.
Always waiting for the “perfect time” to get started on new projects? To learn a new skill? To eat better? To exercise more? If so, here’s something to think about.
When I get a different job.
When things are less busy.
When I find a workout partner.
When I find the right equipment.
When I feel less awkward in the gym.
When I lose 20 lbs.
When I get the right workout routine.
When my fridge is full of the right foods.
Tomorrow. Next week. Never.
Human beings are always “waiting for the perfect time”. But why?
For many, it’s a great distraction and justification. It helps us avoid the real — and risky – work of doing.
For others, perfectionism and avoidance serve as strong armor against potentialembarrassment, criticism, and failure.
“I could ___ but ___” keeps us safe from pain.
Unfortunately, it’s also what keeps us from growing, thriving, being who we know we have the potential to be.
That’s why all-or-nothing thinking — If I don’t do this perfectly then it’s …
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