Cheerios dropped a blazing insufficient flavor to their product which ended with intriguing comments. General Mill is trying to save his company.
by Heather Callaghan
A year ago at this time, Cheerios cereal company owned by General Mills had a serious mess on their hands. A campaign started by GMO Inisde, a part of Green America, created an uproar of consumer backlash at Cheerios' use of genetically modified ingredients. Meanwhile, General Mills had donated over a million dollars to fight GMO labeling.
An unstoppable (and rather humorous) flurry of anti-GMO consumer outcry splashed Cheerios' social media pages for weeks causing them to remove a Facebook application. When Cheerios tried to defuse the bomb, it got worse, no doubt because of their patronizing tone. Little did we know they really “we(‘)re listening.”
Cheerios has announced that after some significant investment and research over the past year, its original flavor will use non-GMO ingredients. Not the other flavors because that would be “difficult, if not impossible.”
General Mills spokesman Mike Siemienas said:
We switched from what we were using to non-GMO corn and non-GMO …