By michael - January, 13th 2014

Food is the big ticket to good health. If you eat garbage, your body will show it. If you eat whole, healthy and fresh foods, your body, skin and soul will glow with health that gives you endless energy.

The first time I heard the word ‘clean’ in relation to food was way back in the mid 1990s. I attended a conference about supermarket trends, and learned that grocery chains were starting to “clean up” store brand ingredient lists by removing unrecognizable terms. Back then, this move was considered controversial, because it involved doing away with added nutrients, listed by their technical, non-household names (like pantothenic acid, a B vitamin), as well as eliminating preservatives, which meant short shelf lives (e.g. would consumers really want bread that gets hard or moldy within a few days?).

But, the writing was on the wall. Consumers were starting to pay attention to how foods were made, and what they were made of, health food stores were attracting more and more customers, and Wild Oats Markets (a chain of natural food stores and farmer’s markets, later acquired by Whole Foods) experienced a remarkable 4-year …

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